Sheryl is a multi-disciplinary CDO with more than two decades of experience. She grew her craft as Executive Creative Director at Artefact and prior to that, was a designer at Frog and Adaptive Path. At Substantial, she works with all sorts of interesting people and companies, conducting design strategy and research. She believes the practice of design needs to be more outcomes-focused, and designers and technologists need to take greater responsibility for their work by considering unintended consequences. She pushes for design to be more transparent, meaningful, and ethical.