Privacy policy

Last Updated: March 08, 2019

Substantial, Inc. (“Substantial”) is committed to protecting your personal data and privacy. This Privacy Policy describes the types of data we may collect from you or that you may provide to us in connection with your access to and use of the website located at (the “Site”), and how we collect, use, protect, and disclose your personal data. We may make available websites and applications other than the Site. This Privacy Policy does not apply to any other Substantial website, application or service.

If you have questions regarding this Privacy Policy, please contact us at:

Types of Personal Data We Collect and How We Collect It

The term “personal data” as used in this Privacy Policy means data that relates to an identified or identifiable individual, including data that can be used on its own or with other information to identify, contact, or locate an individual.

Personal Data You Provide to Us

We collect personal data that you provide when you:

  • Contact us by email; and
  • Subscribe to a Substantial mailing list.

If you contact us by email, we will collect the information provided in your email, which may include personal data such as your name, email address, telephone number, postal address, or work information (e.g. company name, job title). If you subscribe to a Substantial mailing list, we will collect the email address you submit to us.

Personal Data Collected Automatically

In addition to personal data that you provide to us, we also automatically collect information every time the server on which the Site is located is accessed by you. This information is collected in the form of server log files. The information collected includes the name of the webpage and/or file accessed by you, the date and time of access, the amount of data transferred, the type of web browser used by you to access the Site, device type, device ID, your operating system, the referring URL (of the previous page linking to our Site), and your IP address.

We collect this information to better understand those who visit the Site, where they come from, and what content on the Site is of interest to them. We use this information for internal analytical purposes and to help us improve the quality and relevance of the Site to visitors.

Some of the information collected automatically is collected using cookies and similar tracking technologies. Cookies are small files that are placed on your computer’s hard drive through your Web browser that enable our system to recognize your browser and to collect and store certain information. For example, we use cookies to help us identify whether you have visited the Site previously. We also use cookies to collect aggregate data about traffic to the Site (such as the number of visitors), and user interaction with the Site and use such data to improve the Site and the user experience. Most web browsers have settings that allow you to refuse some or all browser cookies, and/or to alert you when cookies are being applied.

How We Process/Use Your Personal Data

In addition to the uses described above, we use personal data that you provide to us or that we collect:

  • To respond to an email that you send to us;
  • To provide information or content that you’ve subscribed to receive;
  • To provide you with notices about our business and services and changes to the Site;
  • To operate, evaluate, and improve our business; and
  • In any other manner that we describe to you when you provide personal data to us and for which you provide your consent.

We do not sell your personal data to third parties or provide it to third parties for their own direct marketing purposes.

Disclosure of Your Personal Data to Third Parties

We may disclose your personal data to third parties as described below:

  • We may disclose your personal data to third parties who provide services to us or perform actions on our behalf, such as email campaign marketing, customer relationship management, and surveys;
  • We use Google Analytics (provided by Google, Inc.) to gather information about how users interact with the Site. Google Analytics utilizes cookies. For more information about Google Analytics, visit To opt-out of the collection of information by Google Analytics on our Site, visit use Hubspot to manage our communication and to gather information about how users interact with the Site. Hubspot utilizes cookies. For more information about Hubspot, visit To opt-out of the collection of information by Hubspot on our Site, either decline the use of cookies, unsubscribe in our messages sent from that platform, or reach out to us at
  • If we have a legal obligation to do so or reasonably believe that an applicable law requires such disclosure;
  • We may disclose your personal data to a governmental authority that is conducting an investigation if the governmental authority requests the personal data;
  • To third parties that help us to detect, protect against and respond to fraud and security vulnerabilities;
  • To third parties where we reasonably believe it necessary to protect the rights, property, safety, or security of our business, visitors to our Site, and third parties;
  • To those third parties and for such purposes that we describe to you when you provide personal data to us and for which you provide your consent; and
  • If ownership of all or substantially all of our business changes, or we undergo a corporate reorganization (including, but not limited to, a merger or consolidation), the assets of our business, including your personal data, will be shared with the acquiring or new business entity.

How We Protect Personal Data

We have implemented reasonable, state-of-the-art physical, electronic, and procedural measures intended to secure your personal data from accidental loss and from unlawful or unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on secure servers behind firewalls. However, the transmission of information via the Internet is not completely secure, and we do not guarantee the security of any personal data transmitted to or through our Site. ANY TRANSMISSION OF PERSONAL DATA IS AT YOUR OWN RISK.

Changes to Privacy Policy

If we make changes to this Privacy Policy, we will post a revised version of the Privacy Policy on this page. If we make material changes regarding our collection, use, protection, or disclosure of your personal data, we will notify you by email if you have provided us with your email, or through a notice posted on the Site. We encourage you to review this Privacy Policy frequently to see if it has been updated.