Every year AIA Seattle’s Design in Public initiative spearheads the Seattle Design Festival, a month-long celebration of design in the city. SDF engages the entire design community as agencies, organizations, and meetups all work to contribute via presentations, exhibits, parties, and other events. We’re hosting two events as part of this year’s Seattle Design Festival, the first a talk from our own CEO and VP of design on the topic of trust in client services, the other a workshop on building trust through branding, which we’re hosting for our friends at AIGA Seattle. We hope to see you at one, both, or around the city - RSVP to reserve your spot!
September 13, 2018
Just Trust Me – The Difference Between Owed & Earned Trust
A lot of our ability to get things done as designers directly relates to the amount of trust we have with our teams and clients. But there’s a difference between the trust we automatically inherit versus what we need to nurture and grow.
We’ll cover the differences between owed and earned trust – from how it affects the amount of pressure we feel as designers to what we are empowered to do. Digging deeper, we’ll provide details on how factors like company reputation, roles and titles, and working process can affect trust. Sharing first-hand examples from our Design and Client Services teams – from things that didn’t work to things that did - designers in any environment will take away key insights in building trust in relationships.
Brand management has always been a difficult task, but today’s non-stop news cycle and hyper-connected culture make it so that a company’s reputation, both among employees and customers, is more vulnerable than ever. A poorly performing product, inappropriate employee behavior, or something as big as a public scandal can live in perpetuity thanks to the internet. How does a brand recover, survive, and even thrive in this new era of brand management?