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Next week is this year’s edition of the Seattle Interactive Conference. After some shuffling the full agenda is live and as always we’re excited about the entire conference, especially so because we have three of our own that will be presenting there. You can find the descriptions of those talks below. Reach out if you’d like to meet up with one of the many members of Team Substantial that will be there!

The Power and Humility of the Possible

Flo Truong
10/17, 11:30am-12:20pm, Level 2 Chelan 5

We’ve all fallen in love with the possible.

Despite how it turns out, we fall for it again, we hold on, and we keep trying. We see this on repeat in our romantic infatuations, in our sci-fi films, and in corporate vision videos to name a few.

Why is that?

Does a belief in the possible change how we approach work?

Are there ways we can practice it with our peers?

What might be its benefits to our teams? To ourselves in our personal life? What might be its costs?

Emotional Storytelling in User Experience

Paul Norris
10/18, 11:30am-12:20pm, Lower Level 5

The human brain wants stories. Marketers use this. Advertisers use this. We should also use this in the way we design software, using psychology to create attachments that run deeper than just increasing engagement. Additionally, there’s one huge software arena where this is done extremely well - video games. How can we use lessons from gaming to evoke emotional responses and understanding in our user experiences?

In this talk I’ll explore the psychological roots of emotion in user experiences, give examples and techniques used in product and game UI, and describe how all of us can use these ideas to create software experiences that move beyond the mechanical.

Why Do We Suck At Measurement

Dheyvi Velagapudi
10/18, 1:30-2:20pm, Level 3 Tahoma 2

In today’s constant battle for attention, the engagement metric is often the most important (and sometimes only) measure of experience success for a digital product. Yet our race to optimize for engagement is marked with a similar rise of negative human impact - like dark patterns, digital addiction, fake news, etc.

So how can we get past the engagement spiral and get our companies and clients to adopt additional human-centric measures?

Pulling together representatives of digital product experience from culture, business, and individual contributor perspectives, we’re going to dig into what’s stopping us from changing the definition of success and figure out how we can move things forward.

Seattle Interactive Conference will be held October 17-18, 2018 at The Conference Center. Tickets are available now.