Substantial

Second Button creates stylish, made-to-measure shirts for men, focusing on personalized fit, materials and the ever-important "second button" placement. Customers create custom shirts by simply entering in their measurements, choosing an initial design and selecting a variety of configuration options, making a shirt their own by mix-and-matching colors, fabrics, patterns, and other shirt elements (collar, cuffs, pockets, buttons, etc.).

Substantial was responsible for the complete application development of Second Button. This required the creation of a custom CMS to hold a vast catalog of configuration options and associated images to be served in a dynamic preview of the shirt being created.