Substantial

Citbank is revolutionizing the world of banking by transforming the bank branch into an inviting customer experience. This involves creation of a customized space that includes everything from new account management kiosks to large wall-sized interactive displays. This initiative, dubbed Ubiquity, made its debut in Tokyo and is a major reason for Citi's rise in the rankings in an annual survey of retail banks.

Substantial developed multiple components including the Work Bench, Interactive Media Wall, and the Planning Table.