When you’re a company whose creations are in the Smithsonian’s Design Museum, the Chicago Athenaeum Museum of Architecture, and the Pasadena Museum of California Art, you can’t have a stale web presence. You need to build something that accurately showcases the creative work you do. Acclaimed industrial design and engineering firm Whipsaw's new site manages to do just that, leveraging a clean design and the power of Wordpress.
As part of their larger full rebranding, Whipsaw required a fresh web presence. Whipsaw’s old site, built on Flash, was dated, difficult to navigate, and cumbersome to update. The new site had to remedy all of those problems as well as showcase their incredible work portfolio and include dynamic elements to keep the experience fresh for users.
Whipsaw’s new site, built on Wordpress, fully leverages the latest features of the platform to provide an easy-to-use content management system. Blog posts, job openings, and staff bios are all easily added or modified, while static pages are simple to edit. This is supplemented with the dynamic generation of PDFs of site content for offline access. All of these features, combined with an increased focus on compelling imagery, provide Whipsaw with a portfolio site that properly demonstrates their design & engineering badassery. Yes, badassery is a word.